Rochdale Council Case Study:
Upgrading Quality and Cutting Costs with MOGO's Self Service
The Challenge
Reviewing product suitability and longevity is something the Rochdale team regularly undertake, and with that came a desire to explore suppliers with a particular focus on materials, durability and cost. Identifying these criteria, the licensing team were keen to ensure they were getting the best possible product and value for the council.
The Solution
Rochdale Council chose MOGO's Self Fulfilment Service
The connection came through an industry event, the IOL conference in Carlisle. Samples were ordered shortly after, and the difference was immediately clear.
The plates that arrived were noticeably sturdier than anything the team had been using and the decision to switch didn’t take long after that. Rochdale moved to MOGO’s Self Service model, giving the team control over their own production, using MOGO-supplied equipment and templates built around the council’s existing artwork and processes.
The Onboarding Experience
The switch happened quickly. From initial contact to stock arriving on site, the whole process was described by the team as "super quick."
The design process was also smooth. MOGO worked with Rochdale's existing artwork, redesigning templates to fit their new requirements.
Any changes requested were turned around promptly, with the back-and-forth between both teams keeping things moving at pace. Nothing was left waiting.
Training was delivered in person, with Lindsay, Bruce, and Emily visiting the team on site. The session covered assembly and use of the equipment, and the team came away confident.
“It was that personal touch, which you don’t often get. Any questions we had were answered there and then.”
The Impact
The quality difference has been the most visible change, with MOGO plates having a solid feel that have held up in the real world without complaint. Driver feedback (or rather the absence of negative feedback) tells its own story.
Beyond the plates themselves, the new window stickers have been well received, and the overall look of Rochdale’s licensing products is noticeably cleaner and more modern. The artwork was built around the council’s existing templates, making the transition seamless rather than disruptive.
Delivery speed has improved, and pricing is now much more competitive, thanks to the review.
Communication throughout (during the switch and since) has been consistently responsive, with a named contact available and queries handled quickly.
The overall assessment from the team is straightforward: it was the right decision. The quality is better, the service is better, and the relationship is one that works.
“The quality is better. Everything looks a lot cleaner, more modern. It was a great decision.”
To summarise MOGO:
Efficient communication. Excellent quality. Proactive.
In Summary
Rochdale came to MOGO wanting durability and competitive price, and a supplier that would work with them - they found all three. The onboarding was fast and well-managed, the products have performed as expected in the field, and the ongoing relationship has been easy to maintain.
For the licensing team, the shift to MOGO has been significant and straightforward. It’s an easy recommendation to others in the same position.
Let's Talk
If you’re exploring ways to improve service delivery while reducing internal pressures, we’d love to help.
Book a quick call with Emily or Bruce to see how MOGO could support your licensing operations.
