The Challenge
Reviewing product suitability and longevity is something the Rochdale team regularly undertake, and with that came a desire to explore suppliers with a particular focus on materials, durability and cost.
Identifying these criteria, the licensing team were keen to ensure they were getting the best possible product and value for the council.
The Solution
Rochdale Council chose MOGO's Self Fulfilment Service
The connection came through an industry event, the IOL conference in Carlisle. Samples were ordered shortly after, and the difference was immediately clear.
The plates that arrived were noticeably sturdier than anything the team had been using and the decision to switch didn’t take long after that. Rochdale moved to MOGO’s Self Service model, giving the team control over their own production, using MOGO-supplied equipment and templates built around the council’s existing artwork and processes.
The Onboarding Experience
The switch happened quickly. From initial contact to stock arriving on site, the whole process was described by the team as "super quick."
The design process was also smooth. MOGO worked with Rochdale's existing artwork, redesigning templates to fit their new requirements.
Any changes requested were turned around promptly, with the back-and-forth between both teams keeping things moving at pace. Nothing was left waiting.
Training was delivered in person, with Lindsay, Bruce, and Emily visiting the team on site. The session covered assembly and use of the equipment, and the team came away confident.
“It was that personal touch, which you don’t often get. Any questions we had were answered there and then.”
The Impact:
The quality difference has been the most visible change, with MOGO plates having a solid feel that have held up in the real world without complaint. Driver feedback (or rather the absence of negative feedback) tells its own story.
Beyond the plates themselves, the new window stickers have been well received, and the overall look of Rochdale’s licensing products is noticeably cleaner and more modern. The artwork was built around the council’s existing templates, making the transition seamless rather than disruptive.
Delivery speed has improved, and pricing is now much more competitive, thanks to the review.
Communication throughout (during the switch and since) has been consistently responsive, with a named contact available and queries handled quickly.
The overall assessment from the team is straightforward: it was the right decision. The quality is better, the service is better, and the relationship is one that works.
In Summary
Rochdale came to MOGO wanting durability and competitive price, and a supplier that would work with them - they found all three. The onboarding was fast and well-managed, the products have performed as expected in the field, and the ongoing relationship has been easy to maintain.
For the licensing team, the shift to MOGO has been significant and straightforward. It’s an easy recommendation to others in the same position.
Let's Work Together
Have a question or want to learn more? Our team is here to help you find the right fulfilment model for your council.
Not every LGR story starts on vesting day. Some of the most useful groundwork happens well before it.
Mole Valley and Tandridge District Councils share a licensing resource, with officers covering both authorities from two offices around 30 to 45 minutes apart. It works day to day, but covering leave, sickness and the December, January and March renewal peaks was genuinely difficult, because plate production and licence issuing were tied to specific people in specific places.
They moved to Direct Fulfilment and went live in under a week. Because the system is centrally hosted, any authorised officer can log in and process a renewal or issue a plate regardless of which office they're usually based in. Cover no longer depends on one person picking up another's workload from scratch.
Both authorities are now heading into the new East Surrey authority, and that shared, location-independent way of working is a considerably easier starting point than two separate in-house setups with their own equipment, stock and processes to reconcile.
Preparing before
reorganisation happens
End to End Solutions for LAs
Safety for Everyone
Quality & Efficiency
Social Values and Sustainability
